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FMCG

FMCG

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Reinventing business operations with AI

Optimize Prices and Promotions, Increase Sales Productivity, Pre-emptive Maintenance, Improve Sales Forecast Accuracy


Leverage “smart” data insights from our tailor made explainable AI models to eliminate excess price discounts, increase efficiency of sales and marketing channels and timely identify disruptions in production and packaging lines.

Use cases

  • MROI effectiveness

    MROI improvement by 6-10%

    Promotion optimization tool leveraging AI based recommendations to achieve the improved contribution margin outcomes with lower spend. The insights are seamlessly implemented in the everyday operations of key account and brand managers. 

  • Sales effectiveness

    uplift revenues by 3-5%

    Sales optimization tool implements AI model-based price/volume/location optimization supporting structured approach to clients and AI based early warning indicators to drive the sales of the long tail of products across all clients. 

  • Smart manufacturing

    reduction in production downtime by 15-22%

    Smart manufacturing enables customized early warning alerts of disruptions in different production & packaging lines leveraging AI, historical and loT data. Real-time monitoring of signals via customized and flexible dashboards. 

Collaboration

  • Collocation and co-development of models to enable knowledge transfer

  • Adjusting length and intensity of our support to ensure time for clients to absorb knowledge

  • Building “business translator” capabilities from day 1

We follow a structured, phased approach to ensure capturing the full business potential of the data

  • Ideation

    Identify the opportunities through collaboration across the integral dimensions of data, models, people and technology

    Ideation
    1 day
  • Intelligence

    Align on scope and objectives, determine tech infrastructure, prioritize use cases, collect and validate data.

    Intelligence
    2-4 weeks
  • Proof of concept

    Deliver fully functional E2E integrated solution in the selected line of business

    Proof of concept
    8-12 weeks
  • Scale-up

    Scale-up to other lines of business to capture the full potential. Build and reinforce required capabilities.

    Scale-up
    6+ months

EM Analytic Solution

Our Team

Commited to build stronger organizations

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Kabi Srbija Design and development Kabi Serbia